![]() They put cash down in Egypt, traded in Crete, and sold in Athens – usually at a profit. They were businessmen–traders, the forerunners of modern entrepreneurs. The Phoenicians brought about the next evolutionary step. These scripts set the stage for the creation of alphabets throughout the nation–states encircling the Mediterranean. ![]() A popular variant, Demotic script was widely used for academic, business and religious documents. Eventually Egyptian writing evolved into the hieratic script commonly known as hieroglyphics. The phonograms were strung together to create a word. Then, over thousands of years, they began to use “phonograms” (sound pictures) to only represent syllables. At first, they used “sound pictures” to represent words and syllables with the same or similar sound. The Egyptians were probably the first to break with the tradition of simple symbol writing. To overcome these shortcomings, new writing systems required a reduction in form, as well as an expansion of meaning. ![]() Earlier symbol writing, which referred to specific things or ideas, was inadequate for expressing abstractions, and difficult for keeping records or creating documents. As culture and society became increasingly complex – propelled by the mechanisms of agriculture, religion, and politics – graphic forms of expression were developed to respond to their demands. ![]() The limitations of writing with symbols were plain: it took too many symbols to express a complicated, sophisticated thought. So, multiple “tree” symbols were combined to make a “forest,” and the separate symbols for man, woman, and child were consolidated into a single “family” symbol. Over time, people realized that they needed more symbols to express more words. These were normally very simple shapes that spoke to a rather simple vocabulary: man, woman, fire, food, tree, etc. The first writings were graphic images that represented something tangible. From its earliest beginnings, writing was an art. They had to be simple and well shaped, so each could be recognized consistently for its unique meaning. The marks were the beginning of written communication. Slowly, however, these tokens and signs evolved into marks. Rather, they were simple tokens: a flower left outside someone’s hut symbolizing a tender sentiment, a pile of rocks along a trail warning of danger. The process of developing alphabets began quite simply, though the first messages weren’t actually “writing” as we know it. The company liked Calibri enough to make it the default for Windows Vista in 2007.People have always felt the need – and found a way – to record the details of their lives. That changed in 2000 with Microsoft’s new ClearType technology, which optimized the resolution on LCD screens and made fonts like de Groot’s easier to read. “I had some sketches already, so I adapted those and added these rounded corners to get some design feeling in it.” For a long time, computer displays lacked the pixel density to faithfully render all fonts rounded corners appeared not as an arch but a stair. “I designed it in quite a hurry,” he says. “It’s a relief,” he says.ĭe Groot created Calibri in the early 2000s, as part of a collection of fonts for enhanced screen reading. It’s the end of an era, but Calibri’s designer, Lucas de Groot, has no qualms about letting his typeface rest for a bit. Actually, five of them: Microsoft announced that it plans to replace Calibri as the default font with one of five new typefaces it released this week. But now there’s a new sans serif in town. It has appeared countless times in unformatted Word documents, PowerPoint presentations, and Excel spreadsheets, a typographical reprieve for the decision-paralyzed. For almost 15 years, Calibri has reigned as the default and therefore dominant font choice for Microsoft systems.
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